As with all sports, the fans are as much a part of the NBA experience as the players themselves. So, as a toast to both the game and the people who love it, Hennessy is commemorating four years of partnership with the NBA with a limited-edition release of its V.S.O.P cognac.

Inspired by the sense of community the fans bring to the NBA, the artwork adorning the bottle label and gift box echoes the patterns found on basketball leather – a poetic ode to the passing of the ball in a game that's shaped by community and brings people together.