Created in 1896 by Mathew Gloag, it was intitally called the Grouse Blend but the 'Famous' prefix was added in 1905 after the success of the brand. Owned by the Edrington Group, it is stablemates with Highland Park and Macallan and was awarded the Royal Warrant in 1984.

This is a richer smokier version of the peaty release of the famous bird. The Alpha Edition includes a Grouse Feather.